# Loom Design System > Category: Themed & Unique > Loom async video. Purple primary, friendly surfaces, video-first layout. Clean and professional without being corporate. ## 1. Visual Theme & Atmosphere A friendly, fast video-first async communication tool. Loom's design feels like a well-made productivity app — approachable, clean, and professional without being corporate. Purple accent (#625DF5) signals creativity and video without being loud. Information density is moderate, with generous whitespace that lets content breathe. - **Visual style:** clean, friendly, content-first - **Color stance:** bright surfaces with purple accent - **Design intent:** keep outputs recognizable to this style family while preserving usability and readability ## 2. Color Palette & Roles ### Surface Palette | Token | Hex | Usage | |-------|-----|-------| | Background | `#FFFFFF` | Primary canvas | | Surface | `#F7F7F8` | Cards, sidebars, elevated panels | | Border | `#E4E4E7` | Dividers, input borders | ### Data Palette | Token | Hex | Usage | |-------|-----|-------| | Primary | `#625DF5` | CTAs, active states, video progress | | Primary Hover | `#5048E5` | Button hover state | | Text | `#1F1F23` | All text | | Text Secondary | `#6B6D76` | Timestamps, metadata, captions | | Text Tertiary | `#9B9CA3` | Placeholders, disabled states | | Error | `#D64770` | Error states | | Recording | `#EF440C` | Active recording indicator | ### Light Mode Default. A content-first tool used in bright office environments. ```css :root { --color-bg: #FFFFFF; --color-surface: #F7F7F8; --color-border: #E4E4E7; --color-primary: #625DF5; --color-primary-hover: #5048E5; --color-text: #1F1F23; --color-text-secondary: #6B6D76; --color-text-tertiary: #9B9CA3; --color-error: #D64770; --color-recording: #EF440C; --font-sans: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif; --font-mono: ui-monospace, SFMono-Regular, "SF Mono", Menlo, Consolas, monospace; --shadow-card: 0 1px 3px rgba(31, 31, 35, 0.08), 0 4px 12px rgba(31, 31, 35, 0.04); --shadow-card-hover: 0 4px 12px rgba(31, 31, 35, 0.12), 0 8px 24px rgba(31, 31, 35, 0.08); --shadow-overlay: 0 8px 32px rgba(31, 31, 35, 0.16), 0 2px 8px rgba(31, 31, 35, 0.08); --shadow-tooltip: 0 4px 12px rgba(31, 31, 35, 0.12); --radius-sm: 4px; --radius-md: 6px; --radius-lg: 8px; --transition-base: 200ms ease-out; --transition-fast: 100ms ease-out; } ``` ## 3. Typography Rules | Role | Size | Weight | Line Height | |------|------|--------|-------------| | Display | 28px | 700 | 1.2 | | H1 | 22px | 600 | 1.3 | | H2 | 18px | 600 | 1.4 | | Body | 14px | 400 | 1.5 | | Body Small | 13px | 400 | 1.5 | | Caption | 12px | 400 | 1.4 | | Button | 14px | 500 | 1.2 | | Micro | 11px | 500 | 1.2 | **Font labels for catalog extraction:** ``` Display: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif H1: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif H2: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif Body: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif Body Small: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif Caption: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif Button: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif Micro: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif Mono: ui-monospace, SFMono-Regular, "SF Mono", Menlo, Consolas, monospace ``` ## 4. Component Stylings ### Video Thumbnail Card ```css .thumbnail-card { background: var(--color-bg); border-radius: var(--radius-lg); box-shadow: var(--shadow-card); overflow: hidden; transition: transform var(--transition-base), box-shadow var(--transition-base); } .thumbnail-card:hover { transform: translateY(-2px); box-shadow: var(--shadow-card-hover); } .thumbnail-card:focus-visible { outline: 2px solid var(--color-primary); outline-offset: 2px; } ``` ### Recording Indicator ```css @keyframes recording-pulse { 0%, 100% { opacity: 1; } 50% { opacity: 0.5; } } .recording-dot { width: 10px; height: 10px; border-radius: 50%; background: var(--color-recording); animation: recording-pulse 1.5s ease-in-out infinite; } ``` ### Input Field ```css .input-field { background: var(--color-bg); border: 1px solid var(--color-border); border-radius: var(--radius-sm); padding: 8px 12px; font-size: 14px; line-height: 1.4; min-height: 44px; min-width: 44px; color: var(--color-text); } .input-field:focus-visible { outline: none; border-color: var(--color-primary); box-shadow: 0 0 0 3px rgba(98, 93, 245, 0.15); } ``` ### Button Primary ```css .btn-primary { background: var(--color-primary); color: #FFFFFF; border-radius: var(--radius-md); padding: 10px 20px; font-size: 14px; font-weight: 500; transition: background var(--transition-fast); } .btn-primary:hover { background: var(--color-primary-hover); } ``` ## 5. Layout Principles Video-first layout. The video thumbnail dominates; metadata and actions cluster below. Clean horizontal rhythm with consistent 16px gaps between elements. Cards use 8px radius for a friendly but professional feel. ## 6. Depth & Elevation Elevation is achieved through shadows only. `--shadow-card` for resting state, `--shadow-card-hover` for interactive lift, `--shadow-overlay` for modals and tooltips. No borders on cards — shadow conveys depth. ## 7. Do's and Don'ts - Do not use Tertiary `#9B9CA3` for body text — timestamps and metadata only - Do not use semantic colors directly as text — always pair with a sufficiently contrasting background - Do not mix button variants in a single CSS block — use separate selectors - Do not use `line-height: 1.0` on buttons — diacritics, emoji, and CJK glyphs clip; use `1.2` minimum - Do not use `#D64770` (Error) for small text under 18px on white — it is 4.2:1, below the 4.5:1 AA threshold for normal text (14px). Use `#D64770` only for large text (18px+) or pair with a darker background surface - Do not use white text on `#D64770` background for normal text — white on #D64770 is also 4.2:1 (fails AA). Use `#FDECEE` (light pink) background with dark red text instead ## 8. Responsive Behavior Video-first responsive layout. At narrower breakpoints, the video thumbnail stacks above metadata and actions. At ≥768px, a side-by-side layout (video left, actions right) activates. Touch targets minimum 44×44px at all breakpoints. ## 9. Agent Prompt Guide When generating a Loom-style interface, prompt the model to: - Use Inter for all UI text; ui-monospace for code snippets - Apply `--radius-lg` (8px) to cards, `--radius-md` (6px) to buttons, `--radius-sm` (4px) to inputs - Use 200ms ease-out for card hover transitions, 100ms for button press - Include a recording indicator dot with a 1.5s pulse animation - Primary color `#625DF5` for all CTAs and active states - Ensure secondary text (#6B6D76) passes 4.5:1 on white before use; tertiary text (#9B9CA3) is for timestamps/metadata only