# WeChat Design System > Category: Social & Messaging > Brand visual language for WeChat Mini Programs, official accounts, and open ecosystem extensions. ## Brand Identity WeChat's identity is built on simplicity, cleanness, and trust — reflecting its role as a super-app that connects people, services, and businesses. --- ## Color Palette ### Brand Colors | Token | Hex | Usage | |---|----|----| | `--wechat-green` | `#07C160` | Primary brand, CTA buttons, active states | | `--wechat-green-light` | `#10B160` | Hover state for primary actions | | `--wechat-green-dark` | `#059050` | Pressed/active state | ### Chat Bubble Colors | Token | Hex | Usage | |---|----|----| | `--wechat-bubble-self` | `#95EC69` | Outgoing message bubbles | | `--wechat-bubble-other` | `#FFFFFF` | Incoming message bubbles | | `--wechat-bubble-text` | `#1A1A1A` | Primary text in bubbles | ### UI Neutrals | Token | Hex | Usage | |---|----|----| | `--wechat-bg` | `#EDEDED` | Page/app background | | `--wechat-surface` | `#F7F7F7` | Card, modal surfaces | | `--wechat-border` | `#E0E0E0` | Dividers, borders | | `--wechat-ink` | `#1A1A1A` | Primary text | | `--wechat-muted` | `#888888` | Secondary text, timestamps | ### Functional Colors | Token | Hex | Usage | |---|----|----| | `--wechat-red` | `#FA5151` | Errors, destructive actions | | `--wechat-orange` | `#FAB702` | Warnings | | `--wechat-blue` | `#576B95` | Links, info states | --- ## Typography ### Font Stack ``` font-family: -apple-system, BlinkMacSystemFont, "PingFang SC", "Helvetica Neue", Helvetica, Arial, sans-serif; ``` ### Type Scale | Role | Size | Weight | Line Height | |---|---|---|---| | Page Title | 18px | 600 | 1.3 | | Section Header | 16px | 600 | 1.4 | | Body Text | 15px | 400 | 1.6 | | Secondary Text | 13px | 400 | 1.5 | | Caption/Timestamp | 11px | 400 | 1.4 | | Button Label | 16px | 500 | 1.0 | --- ## Spacing System 4px base unit. | Token | Value | |---|-----| | `--space-xs` | 4px | | `--space-sm` | 8px | | `--space-md` | 12px | | `--space-lg` | 16px | | `--space-xl` | 24px | | `--space-2xl` | 32px | ### Border Radius | Token | Value | |---|-----| | `--radius-sm` | 4px | | `--radius-md` | 8px | | `--radius-lg` | 16px | | `--radius-bubble` | 16px (with directional corner clip) | | `--radius-full` | 9999px (avatars, pills) | --- ## Components ### Chat Bubble ```css .wechat-bubble { max-width: 70%; padding: 10px 14px; border-radius: var(--radius-bubble); font-size: 15px; line-height: 1.6; position: relative; } .wechat-bubble.self { background: var(--wechat-bubble-self); color: var(--wechat-bubble-text); border-top-right-radius: 4px; margin-left: auto; } .wechat-bubble.other { background: var(--wechat-bubble-other); color: var(--wechat-bubble-text); border-top-left-radius: 4px; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.06); } ``` ### Primary Button (Send / Confirm) ```css .btn-wechat-primary { background: var(--wechat-green); color: #fff; border: none; border-radius: var(--radius-md); padding: 12px 32px; font-size: 16px; font-weight: 500; cursor: pointer; transition: background 0.15s; } .btn-wechat-primary:hover { background: var(--wechat-green-light); } .btn-wechat-primary:active { background: var(--wechat-green-dark); } ``` ### Tab Bar ```css .tab-bar { display: flex; background: var(--wechat-surface); border-top: 1px solid var(--wechat-border); padding: 8px 0 calc(8px + env(safe-area-inset-bottom)); } .tab-bar-item { flex: 1; display: flex; flex-direction: column; align-items: center; gap: 4px; color: var(--wechat-muted); font-size: 10px; cursor: pointer; transition: color 0.15s; } .tab-bar-item.active { color: var(--wechat-green); } .tab-bar-item svg { width: 24px; height: 24px; } ``` ### Message Input Bar ```css .input-bar { display: flex; align-items: flex-end; gap: 8px; padding: 10px 12px calc(10px + env(safe-area-inset-bottom)); background: var(--wechat-surface); border-top: 1px solid var(--wechat-border); } .input-bar textarea { flex: 1; min-height: 36px; max-height: 100px; padding: 8px 12px; background: var(--wechat-bg); border: 1px solid var(--wechat-border); border-radius: var(--radius-lg); font-size: 15px; line-height: 1.5; resize: none; outline: none; } .input-bar textarea:focus { border-color: var(--wechat-green); } ``` ### Avatar ```css .avatar { width: 40px; height: 40px; border-radius: var(--radius-full); object-fit: cover; background: var(--wechat-border); } .avatar.sm { width: 32px; height: 32px; } .avatar.lg { width: 56px; height: 56px; } ``` ### Timestamp Badge ```css .timestamp { display: inline-block; padding: 4px 8px; background: rgba(0, 0, 0, 0.08); border-radius: var(--radius-sm); font-size: 11px; color: var(--wechat-muted); text-align: center; } ``` --- ## Motion & Animation | Token | Value | |---|-----| | `--duration-instant` | 100ms | | `--duration-fast` | 200ms | | `--duration-normal` | 300ms | | `--ease-default` | cubic-bezier(0.25, 0.1, 0.25, 1) | Chat message entry: fade-in + slight slide up, 200ms. --- ## Dark Mode | Token | Light | Dark | |---|---|---| | `--wechat-bg` | `#EDEDED` | `#1A1A1A` | | `--wechat-surface` | `#F7F7F7` | `#2C2C2C` | | `--wechat-ink` | `#1A1A1A` | `#F7F7F7` | | `--wechat-bubble-self` | `#95EC69` | `#4CAF50` | | `--wechat-bubble-other` | `#FFFFFF` | `#2C2C2C` | --- ## Usage ```css :root { --wechat-green: #07C160; --wechat-green-light: #10B160; --wechat-green-dark: #059050; --wechat-bubble-self: #95EC69; --wechat-bubble-other: #FFFFFF; --wechat-bubble-text: #1A1A1A; --wechat-bg: #EDEDED; --wechat-surface: #F7F7F7; --wechat-border: #E0E0E0; --wechat-ink: #1A1A1A; --wechat-muted: #888888; --wechat-red: #FA5151; --wechat-orange: #FAB702; --wechat-blue: #576B95; --space-xs: 4px; --space-sm: 8px; --space-md: 12px; --space-lg: 16px; --space-xl: 24px; --space-2xl: 32px; --radius-sm: 4px; --radius-md: 8px; --radius-lg: 16px; --radius-bubble: 16px; --radius-full: 9999px; --duration-instant: 100ms; --duration-fast: 200ms; --duration-normal: 300ms; --ease-default: cubic-bezier(0.25, 0.1, 0.25, 1); } ```