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<!doctype html>
<html lang="en">
<head>
<meta charset="utf-8" />
<meta name="viewport" content="width=device-width, initial-scale=1" />
<title>Nike — reference components</title>
<meta
name="description"
content="Reference fixture for design-systems/nike. Monochromatic UI
(black / white / grey only), massive uppercase Nike Futura ND display
type at 96px / 0.90 line-height, pill-shaped buttons (30px radius),
zero card shadows. Just keep going."
/>
<style>
:root {
--bg: #ffffff;
--surface: #f5f5f5;
--surface-warm: #fafafa;
--fg: #111111;
--fg-2: var(--fg);
--muted: #707072;
--meta: #9e9ea0;
--border: #cacacb;
--border-soft: #e5e5e5;
--accent: #111111;
--accent-on: #ffffff;
--accent-hover: #707072;
--accent-active: #000000;
--success: #007d48;
--warn: #fca600;
--danger: #d30005;
--font-display:
"Nike Futura ND", "Helvetica Now Display Medium", "Helvetica Now Display", "Helvetica Neue", Helvetica, Arial, sans-serif;
--font-body:
"Helvetica Now Text Medium", "Helvetica Now Text", "Helvetica Neue", Helvetica, Arial, sans-serif;
--font-mono:
ui-monospace, "SF Mono", "JetBrains Mono", Menlo, Monaco, Consolas, monospace;
--text-xs: 12px;
--text-sm: 14px;
--text-base: 16px;
--text-lg: 20px;
--text-xl: 24px;
--text-2xl: 32px;
--text-3xl: 48px;
--text-4xl: 96px;
--leading-body: 1.75;
--leading-tight: 0.9;
--tracking-display: -0.02em;
--space-1: 4px;
--space-2: 8px;
--space-3: 12px;
--space-4: 16px;
--space-5: 20px;
--space-6: 24px;
--space-8: 32px;
--space-12: 48px;
--section-y-desktop: 80px;
--section-y-tablet: 48px;
--section-y-phone: 32px;
--radius-sm: 8px;
--radius-md: 20px;
--radius-lg: 24px;
--radius-pill: 30px;
--elev-flat: none;
--elev-ring: 0 0 0 1px var(--border);
--elev-raised: 0 0 0 1px var(--border);
--focus-ring: 0 0 0 2px rgba(39, 93, 197, 1);
--motion-fast: 150ms;
--motion-base: 200ms;
--ease-standard: cubic-bezier(0.2, 0, 0, 1);
--container-max: 1440px;
--container-gutter-desktop: 48px;
--container-gutter-tablet: 24px;
--container-gutter-phone: 16px;
}
/* ─── Reset ─────────────────────────────────────────────── */
*, *::before, *::after { box-sizing: border-box; }
html, body { margin: 0; padding: 0; }
body {
background: var(--bg);
color: var(--fg);
font-family: var(--font-body);
font-size: var(--text-base);
font-weight: 500; /* Nike's body weight — Helvetica Now Text Medium */
line-height: var(--leading-body);
-webkit-font-smoothing: antialiased;
-moz-osx-font-smoothing: grayscale;
}
/* ─── Promo bar — Nike's signature dark band atop every page ─
§4: "Top banner: promotional message bar with dark background
(#111111) and white text", 8–12px vertical padding, 12px/500
centered text. */
.promo-bar {
background: var(--fg);
color: var(--bg);
font-size: var(--text-xs);
font-weight: 500;
text-align: center;
padding: var(--space-2) var(--space-4);
letter-spacing: 0.02em;
}
.promo-bar a { color: var(--bg); text-decoration: underline; text-underline-offset: 2px; }
/* ─── Layout ─────────────────────────────────────────────── */
.container {
max-width: var(--container-max);
margin-inline: auto;
padding-inline: var(--container-gutter-desktop);
}
section { padding-block: var(--section-y-desktop); }
section + section { border-top: 1px solid var(--border-soft); }
@media (max-width: 1023px) {
.container { padding-inline: var(--container-gutter-tablet); }
section { padding-block: var(--section-y-tablet); }
}
@media (max-width: 639px) {
.container { padding-inline: var(--container-gutter-phone); }
section { padding-block: var(--section-y-phone); }
}
/* ─── Typography ─────────────────────────────────────────────
Nike's display layer is uppercase Nike Futura ND at 96px with
0.90 line-height — the "stadium scoreboard" §3 calls for.
Below the display layer, Helvetica Now (body) handles
everything at weight 500 (the brand's documented dominant
weight for interactive copy). */
h1, h2, h3 {
margin: 0;
color: var(--fg);
}
/* h1 — Hero Display, uppercase Futura, ascenders nearly touch
descenders. Nike Futura ND below 24px is forbidden (§7), so
h1 is the ONLY place this size and treatment appear. */
h1 {
font-family: var(--font-display);
font-size: var(--text-4xl);
font-weight: 500;
line-height: var(--leading-tight);
letter-spacing: var(--tracking-display);
text-transform: uppercase;
}
/* h2 — section heading, Helvetica Now Display Medium tier
(the second slot in --font-display falls onto it when
Futura ND is absent). Title-case, NOT uppercase. */
h2 {
font-family: var(--font-display);
font-size: var(--text-2xl);
font-weight: 500;
line-height: 1.2;
}
/* h3 — card title at the body baseline, weight 500. */
h3 {
font-family: var(--font-body);
font-size: var(--text-base);
font-weight: 500;
line-height: 1.5;
}
p { margin: 0; }
.lead {
font-size: var(--text-lg);
line-height: 1.5;
color: var(--muted);
font-weight: 500;
}
.body-muted { color: var(--muted); }
.body-meta { color: var(--meta); font-size: var(--text-sm); }
.body-sm { font-size: var(--text-sm); }
/* `.eyebrow` — small uppercase label above section heads. The
only place Nike pushes positive tracking (uppercase needs the
breathing room); display copy below uses negative tracking. */
.eyebrow {
font-family: var(--font-body);
font-size: var(--text-xs);
font-weight: 500;
line-height: 1;
color: var(--muted);
text-transform: uppercase;
letter-spacing: 0.12em;
}
.stack-3 > * + * { margin-block-start: var(--space-3); }
.stack-4 > * + * { margin-block-start: var(--space-4); }
.stack-6 > * + * { margin-block-start: var(--space-6); }
.stack-8 > * + * { margin-block-start: var(--space-8); }
/* ─── Buttons — pill geometry, monochrome only ───────────────
Nike's pill (30px radius) is the SOLE button silhouette across
the whole brand (§4). Primary uses --accent (Nike Black) with
the hover shifting to grey-500 — the documented behaviour, not
a darken. Secondary is the 1.5px outlined variant from §4. */
.btn {
display: inline-flex;
align-items: center;
gap: var(--space-2);
padding: 12px 24px;
border: none;
border-radius: var(--radius-pill);
font-family: var(--font-body);
font-size: var(--text-base);
font-weight: 500; /* §7 — never weight 400 on buttons */
line-height: 1.2;
cursor: pointer;
text-decoration: none;
transition:
background-color var(--motion-base) var(--ease-standard),
color var(--motion-base) var(--ease-standard),
border-color var(--motion-base) var(--ease-standard),
box-shadow var(--motion-fast) var(--ease-standard);
}
.btn:focus-visible { outline: none; box-shadow: var(--focus-ring); }
.btn:active { opacity: 0.85; }
.btn-primary {
background: var(--accent);
color: var(--accent-on);
}
.btn-primary:hover { background: var(--accent-hover); }
.btn-primary:active { background: var(--accent-active); }
/* §4 — secondary outlined: 1.5px solid grey-300, 30px pill. */
.btn-secondary {
background: transparent;
color: var(--fg);
border: 1.5px solid var(--border);
padding: 10.5px 22.5px; /* compensates for the 1.5px border */
}
.btn-secondary:hover {
border-color: var(--muted);
background: var(--surface);
}
/* ─── Inputs — fill-led, soft hairline ───────────────────────
§4 — non-search inputs use grey-100 fill, 8px radius
(--radius-sm), border-active darkens to Nike Black on focus,
and the focus ring is the documented blue 2px halo. */
.field { display: flex; flex-direction: column; gap: var(--space-2); }
.field label {
font-size: var(--text-sm);
font-weight: 500;
color: var(--fg);
}
.field input {
padding: 14px 16px;
border-radius: var(--radius-sm);
border: 1px solid var(--border);
background: var(--surface);
color: var(--fg);
font-family: var(--font-body);
font-size: var(--text-base);
font-weight: 500;
line-height: 1.2;
outline: none;
transition:
border-color var(--motion-base) var(--ease-standard),
background-color var(--motion-base) var(--ease-standard),
box-shadow var(--motion-fast) var(--ease-standard);
}
.field input::placeholder { color: var(--muted); font-weight: 500; }
.field input:hover { border-color: var(--muted); }
.field input:focus-visible {
border-color: var(--fg); /* Border Active = Nike Black, §2 */
background: var(--bg);
box-shadow: var(--focus-ring);
}
.field-help { font-size: var(--text-xs); color: var(--muted); }
/* ─── Cards — flat, surface-defined, NO shadow ───────────────
§6 — "Nike's elevation philosophy is radically flat. There
are no card shadows, no hover lifts, no floating elements."
Cards differentiate from --bg by sitting on --surface, with
a 20px (--radius-md) corner for "interactive containers"
per §5. */
.card {
background: var(--surface);
border-radius: var(--radius-md);
padding: var(--space-6);
display: flex;
flex-direction: column;
gap: var(--space-3);
/* No box-shadow, no border, no hover lift — by Nike contract. */
}
/* ─── Badges — pill-shaped status indicators ─────────────── */
.badge {
display: inline-flex;
align-items: center;
gap: var(--space-2);
padding: 4px var(--space-3);
border-radius: var(--radius-pill);
font-family: var(--font-body);
font-size: var(--text-xs);
font-weight: 500;
line-height: 1.4;
}
.badge-success {
color: var(--success);
background: color-mix(in oklab, var(--success), transparent 88%);
}
.badge-muted {
color: var(--muted);
background: var(--surface);
}
.badge-dot {
width: 6px;
height: 6px;
border-radius: 50%;
background: currentColor;
}
/* ─── Links — black text, hover underline, kbd ─────────────
§4 nav: "text color shifts to Grey-500 (#707072)" on hover.
No blue inline links here — Nike keeps reading copy
monochrome and reserves --focus-ring blue for keyboard focus
alone. */
a { color: var(--fg); text-decoration: none; transition: color var(--motion-base) var(--ease-standard); }
a:hover { color: var(--muted); text-decoration: underline; text-underline-offset: 3px; }
kbd {
font-family: var(--font-mono);
font-size: var(--text-xs);
padding: 2px 6px;
border-radius: var(--radius-sm);
border: 1px solid var(--border);
background: var(--surface);
color: var(--muted);
}
/* ─── Layout helpers — hero, features, form ───────────────── */
.hero-grid {
display: grid;
grid-template-columns: 1.4fr 1fr;
gap: var(--space-12);
align-items: end;
}
@media (max-width: 1023px) {
.hero-grid { grid-template-columns: 1fr; gap: var(--space-8); }
}
.hero-actions {
display: flex;
gap: var(--space-3);
margin-block-start: var(--space-6);
flex-wrap: wrap;
}
.hero-meta {
display: flex;
flex-direction: column;
gap: var(--space-3);
padding: var(--space-5);
background: var(--surface);
border-radius: var(--radius-md);
/* No border, no shadow — surface contrast does the work. */
}
.features-grid {
display: grid;
grid-template-columns: repeat(3, 1fr);
gap: var(--space-2); /* Nike's "tight 4-12px" product-grid gap */
}
@media (max-width: 1023px) { .features-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 639px) { .features-grid { grid-template-columns: 1fr; } }
.form-row {
display: grid;
grid-template-columns: 1.4fr 1fr;
gap: var(--space-12);
align-items: start;
}
@media (max-width: 1023px) { .form-row { grid-template-columns: 1fr; } }
.form { display: flex; flex-direction: column; gap: var(--space-4); max-width: 420px; }
.form-actions { display: flex; gap: var(--space-3); margin-block-start: var(--space-2); flex-wrap: wrap; }
.icon { width: 16px; height: 16px; flex-shrink: 0; }
.row-between { display: flex; align-items: center; justify-content: space-between; gap: var(--space-3); }
/* `.swoosh` — a stylized swoosh divider rule that anchors the
hero. Pure CSS, no real Nike marks, just a visual nod to the
brand's geometric language. */
.swoosh {
width: 64px;
height: 4px;
background: var(--fg);
border-radius: var(--radius-pill);
}
</style>
</head>
<body>
<div class="promo-bar" role="region" aria-label="Promotional banner">
Free shipping for members. <a href="#join">Join us.</a>
</div>
<main class="container">
<section data-od-id="hero">
<div class="hero-grid">
<div class="stack-6">
<div class="stack-3">
<span class="swoosh" aria-hidden="true"></span>
<p class="eyebrow">Reference fixture · nike</p>
</div>
<h1>Just keep going.</h1>
<p class="lead" style="max-width: 44ch">
Built for the ones who don't quit. From dawn miles to sold-out
stadiums, every stitch earns its place — and every pixel of
this page is here to sell sport, nothing else.
</p>
<div class="hero-actions">
<a href="./tokens.css" class="btn btn-primary">
Shop new arrivals
<svg class="icon" viewBox="0 0 24 24" fill="none"
stroke="currentColor" stroke-width="1.75"
stroke-linecap="round" stroke-linejoin="round"
aria-hidden="true"><path d="M5 12h14M13 6l6 6-6 6"/></svg>
</a>
<a href="./DESIGN.md" class="btn btn-secondary">Read the spec</a>
</div>
</div>
<aside class="hero-meta" aria-label="Member benefits">
<div class="row-between">
<span class="body-sm" style="font-weight: 500">Member status</span>
<span class="badge badge-success">
<span class="badge-dot" aria-hidden="true"></span>
Active
</span>
</div>
<p class="body-meta">Last reviewed <time datetime="2026-05-15">2026-05-15</time> · v1.0</p>
<p class="body-meta">Press <kbd>⌘</kbd> <kbd>K</kbd> to search the spec.</p>
</aside>
</div>
</section>
<section data-od-id="features">
<div class="stack-3">
<p class="eyebrow">What this fixture exercises</p>
<h2 style="max-width: 22ch">Restraint as an athletic discipline.</h2>
</div>
<div class="features-grid" style="margin-block-start: var(--space-8)">
<article class="card">
<h3>Monochrome on purpose</h3>
<p class="body-muted body-sm">
--bg (#ffffff) → --surface (#f5f5f5) → --fg (#111111).
The UI carries no color so product photography can. Red, green,
blue are reserved for semantic moments only.
</p>
<a href="./tokens.css" class="body-sm" style="font-weight: 500">Inspect tokens →</a>
</article>
<article class="card">
<h3>Display type that punches</h3>
<p class="body-muted body-sm">
Nike Futura ND at 96px / 0.90 line-height, uppercase, tightened
tracking. A typographic shockwave reserved exclusively for the
hero — never below 24px.
</p>
<a href="./DESIGN.md" class="body-sm" style="font-weight: 500">Read the rule →</a>
</article>
<article class="card">
<h3>Pills, no shadows</h3>
<p class="body-muted body-sm">
--radius-pill is bound to 30px (the literal Nike value, not
9999). --elev-raised collapses onto --elev-ring because the
brand refuses card shadows outright.
</p>
<a href="./tokens.css" class="body-sm" style="font-weight: 500">Inspect radius →</a>
</article>
</div>
</section>
<section data-od-id="form" id="join">
<div class="form-row">
<div class="stack-4">
<p class="eyebrow">Become a member</p>
<h2>Free shipping. First access. No nonsense.</h2>
<p class="body-muted" style="max-width: 48ch">
Members hear about drops first, get free shipping on every order,
and unlock the Nike Run Club / Training Club apps. One account,
every sport.
</p>
</div>
<form class="form" onsubmit="event.preventDefault();">
<div class="field">
<label for="email">Email address</label>
<input id="email" type="email" placeholder="[email protected]" autocomplete="email" required />
<p class="field-help">We'll send membership perks. No marketing noise.</p>
</div>
<div class="form-actions">
<button type="submit" class="btn btn-primary">Sign me up</button>
<button type="button" class="btn btn-secondary">Learn more</button>
</div>
</form>
</div>
</section>
</main>
</body>
</html>